About
Hybrid silhouettes wearing handmade silver helmets inhabit the space between object and body. Stripped of identity, these forms allow the viewer to project themselves into the garments. Tights stretched across their faces produce uncally-valley, almost suffocated expressions, questioning the fashion industry's attachment to idealized, marketable identities.
Context
After multiple collaborations with Nubbi including during Paris Fashion Week shows. The brand's founder invited me to conceive and direct the visual identity of its first e-shop, created for the launch of the website.
Creative search
By removing individuality for this eco-friendly genderless brand, the images propose a more inclusive and fluid relationship between garment and wearer. What remains is not a model, but a space for every customer
Crédit
Creative and artistic direction Anaëlle.cn — Cover Photographer Anaëlle.cn — Brand Designer & Stylist Salomé Bousquet-Carton — e-shop Photographer @neolcgi — Stylist @theorangesofa_friperie — Handmade helmet & belt Anaëlle.cn — E-shop Post Production Louise Bernard — Production director Anaëlle.cn — Silhouette @_cassandregrt_, @Jopalmas, _mehdi_352, Sarah Johani
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