About
Each look is conceived as a standalone album cover, where the garment embodies a distinct musical identity. Drawing from diverse genres and aesthetics, the collection plays with contrasts, aligning pieces with their natural cultural codes or deliberately subverting them to create unexpected visual narratives.
“Pon Di Top” stages a feminine ruffled piece within a hip-hop coded visual universe: the softness of the garment colliding with the rawness of a Parisian housing estate. “Papiyon Top” is conceived as a direct homage to SZA’s iconic “Lana” cover, reinterpreted through anthurium flowers symbolic of Martinique, the designer’s origin. “Colibri Jacket” explores an enigmatic and experimental cover style, blending hip-hop influences with broader musical aesthetics echoing the garment’s architectural structure. “Re-ddim & Rudy Jacket” presents a twin-set suit through a shatta and dancehall inspired visual, merging classic Parisian tailoring with Caribbean-coded elements.
“Fever Jacket” places the brand logo as stadium graffiti during the Paris Olympic Games, the model wearing headphones as a subtle music reference. “I Love Top” draws from Paris as a global tourist capital through an illustrated cover aesthetic. “Rude Jacket” is staged as a classroom portrait where a child wearing the piece embodies a bold, unapologetic leading character. Together they form a cohesive body of work rooted in sound, image, and identity.
Context
MJLab is a fashion label shaped by the intersection of Parisian culture, Caribbean heritage, and a deep connection to music and visual arts. Developed as the designer’s first post-graduate collection, I was invited to conceive a creative direction that could merge these contrasting influences into a unified and marketable visual identity.